Why your small business should have a podcast?

Podcast 

   First thing you must know,what is a Podcast? A podcast is known as the "Internet Radio" on Demand where you are able to listen on your computer, phone, and even download to listen at a later time.What makes podcast so unique is its a way for anyone to share and communicate with the world. Another unique factor to having a podcast is how quickly it is distributed to several podcast distributors and able to be heard by millions with a push of a button. 

Why should your small business have a Podcast? 

   In today's society it is almost a necessity to consider a podcast as all markets are competitive and a podcast is a great way to market your business. The number one reason a small business owner today should consider a podcast for their business is due to the popularity of what they have become and what they are becoming, and people love podcast. 

   Another major reason to consider a podcast for your business is not all your consumers have time to read what you are posting or blogging, so this gives your consumers the option to listen to and learn even while they are on the go.

    Podcast build stronger relationships between the listeners and the one who is talking for your business; this helps your business for the simple reason that they feel part of your business and trust who you are and what you are doing with the business. With a strong relationship being built between you and the consumer there is a chance the consumer goes on to listen to all your past podcast and all future as i'm sure you have tons of content to be share with your consumers. Further if consumers opt out of you podcast that is fine because you want to be engaged with those who are interested in your product and content. Ultimately a podcast gives your company a voice. 

    They are easier to produce as we all know not all of us like to write and with writing comes reading and we all don't have time for that especially while you are running and operating a business, and with pod casting it's more like a sit down conversation you would have with family and friends its less formal then writing. To produce the podcast you  need very little equipment a good microphone and headphones, which are both reasonably priced and easy to find. The advantage of producing a podcast is the editing software is free so that won't cost you a thing. The only place you may need to invest is promoting the podcast and make available on several distribution channels.  

   One last great benefit to whoever is recording the podcast will gain confidence in themselves and will not only be able to speak on your podcast but may also be able to go out and promote your business else where. 

   

 

 Reference:

https://internationalpodcastday.com/what-is-podcast/

https://smallbiztrends.com/2017/01/benefits-of-podcasting.html

http://www.chrisducker.com/starting-a-podcast/

https://internationalpodcastday.com/what-is-podcast/

Email Marketing for Small Businesses

Creating an informative and welcoming email will set the tone of the relationship between your

business and your customer. So making a good first impression will tell a lot about the kind of business you have and the trust you can give them when they purchase your product. Email content should always be authentic, sincere, and empathetic. By putting the needs of your customer before your desired outcome, your customers will be more receptive to your campaigns. 

What is an email marketing service?

An email marketing service helps businesses manage and use email effectively as a marketing tool. Email marketing is also an effective way to send a commercial message to a group of people that you target for your service or product. When you're reviewing email marketing service, pay close attention to all the features that they provide, you also want great customer support, analytical tools and last user-friendly sites for your customers. 

The benefits of email marketing

There are many benefits in email marketing for your business. One example is using the basic email marketing services which are always free. But there is always a price to build your list of customers and it is well worth it, especially when you start to have consumers follow you and they connect directly with you about your product or service. Another excellent benefit is the ability to track everything like how your bounce rate looks like, who is seeing or opening your emails and who forwards them to share and last how many have unsubscribed. Basically, email marketing is an easy and fast way to reach out to customers. 

Examples of email marketing

I found some examples of email that other business send out to promote their product and many have discounts. There are also many holiday emails going out for the black Friday and Christmas coupons and there are many more out there to help you get an idea of how email marketing service can be very responsive. 

Choosing an email marketing service

The first criteria you should look at is the value of a monthly subscription or if its a pay by click advertising. There are some different features each of these marketing service has so it really depends on what kind of budget you have for your marketing plan. I would really recommend these two content that the email marketing should have in their package. First, navigating needs to be easy for you to set up your promotion and customizing your template with different designs should also be easy to set up. Second, tracking the emails to let you know who's opening the email, who is sharing with others and how long the customer had the email open. Here are two email marketing service that is most popular on the internet.

Constant contact and MailChimp have both in business for many years and they are the most popular for email marketing. There are still many other service out there that you can look into, it really depends on what you prefer and how much your willing to spend. Another big thing to look out for is great customer support because when your just starting out, you will have many questions about how to put your advertising together and how to just use the software. Others have a free 60 day trial and that's another good way to learn if the service is recognizing your business and if your getting comments and followers to your website. With the holidays around the corner this maybe a great opportunity to try out the email marketing to teach them about your product and services. 

Alison Beyale

Worksites:

http://www.toptenreviews.com/business/marketing/best-email-marketing-software/
http://www.wpbeginner.com/showcase/best-email-marketing-services/
https://images.search.yahoo.com/yhs/search;_ylt=A0LEV7kc.f1ZATwAftYPxQt.?p=mailchimp&fr=yhs-arh-001&fr2=piv-web&hspart=arh&hsimp=yhs-001&type=zxy_172570b11f00b89048#id=64&iurl=http%3A%2F%2Fwww.biz4hipsters.com%2Fwp-content%2Fuploads%2F2014%2F08%2Fmailchimp.jpg&action=click
https://www.reviews.com/email-marketing-services/

Top Five Reasons Why Blogs Work For Businesses

  Blogging is a great tool to use for your business. Here are the most important reasons that blogs work well as a business and marketing tool in world of internet usage:

• Cost: There are many software packages that available at no cost, but even the ones that have a licensing fee is very reasonable in their price. Platforms like blogger, WordPress and Wix are all very good way to start blogging and sometimes no fee to starting. 

• Communication: Blogging is a great way to communicate with clients in a direct or informal way. You can chat and comment about your product or service without the pressure of selling your business. Just having the ease of a conversation about the facts about your business can go a long way with your client, especially when they don't have to feel the sense of a sales pitch.

• Research: Many companies want to learn about new marketing strategies and new demographics ,so blogging allows you to discuss with someone about how to produce or gather information about how to position your produce or services. 

• Feedback: The best way to find out what your doing right and wrong in your business or with your product by just asking straight out in your blog. And many will comment and give you pointers. Feedback from others is always a great to learn more about how to market your business better. 

• Reputation: Keeping a good name for your business will show that you have respect for everyone and who all comes to your site or business will always say good things about you. Putting a picture of yourself also say that your honest and trustworthy. So when your content is helpful it leads to trust. 

WorkCites:

• https://www.socialmediaexaminer.com/5-reasons-your-business-should-be-blogging/

Alison Beyale