We found several reasons why you should care about visual content on your webpage.
The first thing we found is that our brain is able to process a photo faster than text. Our brains are made to process visuals, in fact I read our brains can process visuals 60,000X faster than text.
We found that you are able to identify who you are and tell your story as a business owner so your consumers are able to see who you are and what you are doing. It makes it easier for consumers to in-trust you to use your service or purchase the product you are offering. I read 85% of consumers are more likely to purchase a product after viewing or watching a video of the product that is being sold.
You are able to keep consumers interested in your service or product by sharing a ton of information in the visual content you share and they will not feel overwhelmed as our brains respond to visual content easier. You will also be able to engage with your consmers as they can post photos on your business social media pages and not only share there satifaction with you service or their purchase, you are able to comment and communicate with them. You also will be able to hashtag your photos and it can then become a chain where your product or service is being shared with millions on the web and are able to gain new consumers and interact with current consumers and gain possible new consumer.
With visual content you are able to get extremly creative and have fun with what you are sharing, you always want to make sure that not matter what you are sharing that you are using correctly and appropriate content on your page.
Below I share a short video with more information on why you as a business owner should use visual content on your webpage.
Reference:
https://www.youtube.com/watch?v=I042qGW88wc
https://blog.hubspot.com/blog/tabid/6307/bid/33423/19-reasons-you-should-include-visual-content-in-your-marketing-data.aspx
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