Why your Business Should Have an Instagram Account
By: Lori Sanchez
As there are several social media platforms, Instagram is one of the new popular social media apps that is being downloaded by 40% of the US. Instagram is simply to share visual content or a short video.
With Instagram you are able to connect all of the other platforms your Business is on like Facebook and Twitter so you can become published on Instagram. On your Instagram page you will also be able to share the Business webpage link and a short Bio about the Business.
As you will share visual content with your customers and consumers you want to make sure and sell the lifestyles behind your product. You always want to make sure and relate your photos with your Business.
Things to consider before you upload be imaginative, stay relevant, and don't bombard your consumers with a photo every second once a day or even once a week would be fine. You are going to want to use Instagram stories to show things like behind the scenes or new things that the Business is coming out with.
Another advantage you will have while using the social media platform is monitor what is working and what is not working to your benefit. You will be able to see what content is getting more views and shares so you will learn what your viewers enjoy instead of again bombarded them with stuff they have no interest in.
Make sure to interact with your customers on the comments. You may also want to include giveaways to show the compassion you have for your consumers. Another great idea is Hashtag games where you have consumers post relevant pictures with your hashtag and you pick the best picture and send them a discount code, coupon, or a free item. Then you will also be able to show that person love by posting their photo on your Instagram. Hashtags are great because potentially consumers can learn and see how much people love your product. As an Instagram user you can also consider hiring social Media Influencer which are a lot more affordable than someone famous. Before you consider hiring you want to research the top influencers in your field of business and research each of there engagements and how many likes and comments they get, and you want to have a plan for that person of what you want from them.
One thing you want to make sure and do is like other business and influencers post so you get your name out there and you want to share there stuff as well so you can build an audience.
Last thing I want to advise is to be patient, like anything you are new to. It is going to take time but you will grow as Instagram users are very active and love to engage, and there is a total of 500 million users on the platform.
Reference:
https://sproutsocial.com/insights/instagram-for-small-business/
https://blogs.constantcontact.com/5-reasons-your-small-business-should-be-using-instagram-uk/
https://www.entrepreneur.com/article/280964#
As you will share visual content with your customers and consumers you want to make sure and sell the lifestyles behind your product. You always want to make sure and relate your photos with your Business.
Things to consider before you upload be imaginative, stay relevant, and don't bombard your consumers with a photo every second once a day or even once a week would be fine. You are going to want to use Instagram stories to show things like behind the scenes or new things that the Business is coming out with.
Another advantage you will have while using the social media platform is monitor what is working and what is not working to your benefit. You will be able to see what content is getting more views and shares so you will learn what your viewers enjoy instead of again bombarded them with stuff they have no interest in.
Make sure to interact with your customers on the comments. You may also want to include giveaways to show the compassion you have for your consumers. Another great idea is Hashtag games where you have consumers post relevant pictures with your hashtag and you pick the best picture and send them a discount code, coupon, or a free item. Then you will also be able to show that person love by posting their photo on your Instagram. Hashtags are great because potentially consumers can learn and see how much people love your product. As an Instagram user you can also consider hiring social Media Influencer which are a lot more affordable than someone famous. Before you consider hiring you want to research the top influencers in your field of business and research each of there engagements and how many likes and comments they get, and you want to have a plan for that person of what you want from them.
One thing you want to make sure and do is like other business and influencers post so you get your name out there and you want to share there stuff as well so you can build an audience.
Last thing I want to advise is to be patient, like anything you are new to. It is going to take time but you will grow as Instagram users are very active and love to engage, and there is a total of 500 million users on the platform.
Reference:
https://sproutsocial.com/insights/instagram-for-small-business/
https://blogs.constantcontact.com/5-reasons-your-small-business-should-be-using-instagram-uk/
https://www.entrepreneur.com/article/280964#
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