Tuesday, September 26, 2017

The big Question for many Small Business,Why should I have a Website?

             Image result for business using website v.s those who don't                           


  Why should your small Business have a Website? As our Internet marketing group we have found several advantages on why you should be on the Web. The number one reason we found is you will reach a different group of people, you don't want to lose a customer to another local business who is out and promoting online, if you aren't on the web it's like your business don't exist to many.  An article read that 67% of consumers "are influenced by online reviews".  This is a huge benefit for the business because you can  ask your consumers to review your business if you receive positive reviews your business is only going to grow as the article read 67% of consumers are influenced by reviews your business can nearly  double by being present on the web. As we hear from many small business owners questioning the negative feedback that is received online, for example receiving negative reviews. We found  you will be able to control it  because you will not only learn and improve from the negative feedback, you will then be able to post and influence to the consumers positively so you can change the perception on the negative feed back and not lose the next consumers interest. One major advantage is your business will show up on google which 81%consumers research before they make there decision of where they will shop or receive there service from.
 
The second thing we found is it cost nothing to be on the web as there are several free websites who  offer to build web pages for business for free. Even if you had to pay to build the web page it will be cheaper than many advertisement's you have paid for in the past. Another great benefit is almost anyone can build a web page, if you do come to a problem you will then be able to find support online.

 Another great advantage of having a web page or even social media you are able to show case your new products, new services, offers, and even show case your current products and services. This will help give your consumers an idea possibly consider giving you the business.

Further more, you are not only giving your consumers a resource, you are also giving your employees a resource. You can have part of your page designed just for them where they can look at their work schedule or as simple as keep in contact with not only as well as co-workers. This gives your workers no reason to be misinformed as you will have all that your workers need to know posted on the employee page on the website.

Attached is a  three minute video giving additional information on why you as a small business owner should be on the Web.









 
Reference:
https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews
https://blogs.constantcontact.com/small-business-website/

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